CREATOR BRIEF & CHECKLIST

Avancus Crew Socks

Create one finished 30–100 second vertical video about your own experience with the Avancus Crew Socks. Use the product you already own and your own footage. Choose one or two benefits to focus on; you do not need to cover every angle below.

Product wording

Name the product clearly as “Avancus Crew Socks from Avancus.” Keep the wording simple and timeless.

Choose your angle

  • Fit and feel: describe how these socks feel on your feet during your usual training.
  • Training routine: explain how they fit into your gym kit and show them being worn during movement.
  • Details: show their height, fit, and visible branding. Discuss only features you have personally experienced.

Opening ideas

Use these as inspiration, not a script. Only use an opening that reflects your actual experience.

  • “Here’s why these socks are part of my training kit.”
  • “Let me show you how these fit with my gym shoes.”

Suggested footage

  • Socks clearly visible in the first three seconds.
  • Close-ups of the fit, height, and branding.
  • Socks worn with training shoes.
  • A safe training set or movement with the socks visible.

Before filming

Speak from your own experience and use only details you have personally experienced. Do not invent fabric, performance, washing, or durability claims. Follow the product’s care instructions. Film safely and avoid recognizable bystanders unless you have permission.

Suggested structure

  • 0–3 seconds: show the product and open with a problem, benefit, or observation.
  • 3–12 seconds: name the product and explain your experience.
  • After the introduction: demonstrate the product in training, with close-ups supporting one or two benefits.
  • Final seconds: finish with a short, honest takeaway. Keep the entire video between 30 and 100 seconds.

Examples

These examples are inspiration and may not meet every current requirement. Follow the checklist as your main guide.

Film your own footage. These are reference examples, not B-roll to reuse.

Footwear example — product detail and training
Footwear example — demonstrating the shoe in use
Apparel example — training footage

Final video checklist

  • One finished video, between 30 and 100 seconds, filmed vertically in 9:16 and edited by you.
  • Product clearly shown within the first three seconds and shown being used in training.
  • Clear lighting and speech, with long pauses and unnecessary footage removed. Captions are not required.
  • Default to no music. Rare concepts built around music require prior agreement and appropriate usage rights.
  • Use your own footage. Avancus does not supply in-house B-roll.
  • Name the product and Avancus clearly. Apex Power videos must omit version numbers.
  • Focus on one or two benefits from honest personal experience, supported by relevant close-ups and training footage.
  • Sign the agreement before filming. Your initial video is due 14 calendar days after signed acceptance.
  • Upload one final video directly inside the private creator folder emailed to you after signing. Upload confirmation is automatic after processing.

Submission, review and reward

Avancus reviews each submission within three business days. Up to two revision rounds may be requested; revision deadlines are confirmed by email.

After final approval you receive a $99 USD avancus.com gift card, issued within five business days. Your approval email gives the exact expiry date. Rejected videos receive no reward and are not used by Avancus.

The signed agreement controls content usage, including paid advertising and editing. Posting the approved video as a Reel is optional; clearly disclose the collaboration if you post.