CREATOR BRIEF & CHECKLIST

Apex Power High Tops

Create one finished 30–100 second vertical video about your own experience with the Apex Power High Tops. Use the product you already own and your own footage. Choose one or two benefits to focus on; you do not need to cover every angle below.

Product wording

Say “Apex Power High Tops from Avancus.” Do not mention a version number. Keep the wording simple and timeless.

Choose your angle

  • Toe room: describe how the toe box feels during training. If Vans or Converse squeezed your toes, explain that firsthand comparison and show how your toes have room to spread in Apex Power.
  • Barefoot feel: describe the grounded feel you experience while keeping your socks off the gym floor.
  • Grip: describe the traction you feel in your own lifts. Athlete usage can add context, but it is not proof of grip.

Opening ideas

Use these as inspiration, not a script. Only use an opening that reflects your actual experience.

  • “My old training shoes squeezed my toes. Here’s what I noticed when I switched.”
  • “I like the barefoot feel in the gym, but I don’t want my socks on the floor.”
  • “Here’s what I look for in a shoe when I’m lifting.”

Suggested footage

  • Product held in view or worn clearly within the opening three seconds.
  • Toe-box close-up and shoe worn on your foot.
  • Side and sole details.
  • A safe squat, deadlift, or other training set with the shoes visible.

Before filming

Speak from your own experience. Any comparison with Vans or Converse must reflect your own experience. Do not promise strength gains, injury prevention or optimal performance for everyone, and do not invent athlete endorsements. Film safely and avoid recognizable bystanders unless you have permission.

Suggested structure

  • 0–3 seconds: show the product and open with a problem, benefit, or observation.
  • 3–12 seconds: name the product and explain your experience.
  • After the introduction: demonstrate the product in training, with close-ups supporting one or two benefits.
  • Final seconds: finish with a short, honest takeaway. Keep the entire video between 30 and 100 seconds.

Examples

These examples are inspiration and may not meet every current requirement. Follow the checklist as your main guide.

Film your own footage. These are reference examples, not B-roll to reuse.

Footwear example — product detail and training
Footwear example — demonstrating the shoe in use
Apparel example — training footage

Final video checklist

  • One finished video, between 30 and 100 seconds, filmed vertically in 9:16 and edited by you.
  • Product clearly shown within the first three seconds and shown being used in training.
  • Clear lighting and speech, with long pauses and unnecessary footage removed. Captions are not required.
  • Default to no music. Rare concepts built around music require prior agreement and appropriate usage rights.
  • Use your own footage. Avancus does not supply in-house B-roll.
  • Name the product and Avancus clearly. Apex Power videos must omit version numbers.
  • Focus on one or two benefits from honest personal experience, supported by relevant close-ups and training footage.
  • Sign the agreement before filming. Your initial video is due 14 calendar days after signed acceptance.
  • Upload one final video directly inside the private creator folder emailed to you after signing. Upload confirmation is automatic after processing.

Submission, review and reward

Avancus reviews each submission within three business days. Up to two revision rounds may be requested; revision deadlines are confirmed by email.

After final approval you receive a $99 USD avancus.com gift card, issued within five business days. Your approval email gives the exact expiry date. Rejected videos receive no reward and are not used by Avancus.

The signed agreement controls content usage, including paid advertising and editing. Posting the approved video as a Reel is optional; clearly disclose the collaboration if you post.