Our Story

Founded by Arshia Hosseini, who embodies fitness as a lifestyle, AVANCUS was born out of a relentless pursuit for footwear focused on performance, aesthetics and durability coupled with a wide enough toe box that wouldn't squish your toes. The incredible demand for Arshia’s product was a no-brainer, confirming that he had discovered a gaping hole in the industry.

Core focusEmpower everyone with exceptional sporting goods to achieve greatness.


Core values

Excellence. We create products that are a result of refinement, progression and attention to detail both in design and production. With the requirements of world-class athletes in mind, each product is meticulously crafted for countless hours, leaving nothing to chance. 

Community. We aim to encourage a culture of growth, learning and self-discovery, where relentless athletes are determined to take on challenges, overcome failures and leave their mark on the world.

Aesthetics. We are firm believers that a product's form is just as important as its function. As such, we strive to create products that are not only functional but also visually appealing, so that you will love using and wearing them every day, in any setting or occasion.

Innovation. We prioritize innovation over trends to create exceptional products that make a difference in your performance. Even when technology can be complex, we take calculated risks and try new things to constantly refine our designs. 

1% for the Planet

We are incredibly grateful to be a part of an organization where we are able to leave a positive impact and safeguard the beauty of our earth for generations to come! By purchasing our footwear, you are not only guaranteed to improve your performance, but you also help make our planet a better place to live. Thank you for joining us on this mission!"